Why has Jellycat Fuddlewuddle Lion got such gorgeous fudge fur? Is it a disguise for going to the beach? We think he tumbled into a tub of toffee, but that doesnt explain his lovely amber mane! This squidgy-soft lion is silky and sweet, and though hes meant to be fierce, hes really a vegetarian! His favourite treats are jelly gazelles. King of the cuddles!

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